Commercial strategy for health technology.
Executive-level commercial expertise for medtech and digital health companies — a fractional Chief Commercial Officer who helps you sharpen what you sell, build the engine that sells it, and win the senior buyers who decide. Bounded, high-leverage advisory built for founders moving from first sales to a repeatable commercial function.
Most early-stage health tech companies don't need a full-time CCO yet — they need the judgment of one, now.
From founder-led to repeatable
Turn instinct-driven, founder-led selling into a process a team can run and a board can trust.
Senior buyer access
Map and win the C-suite, clinical, economic, and procurement decision-makers who actually sign.
Investor-ready commercial story
A value proposition and pipeline that stand up in front of customers and your next raise.
Where I partner with your team
Engagements are scoped to the decision in front of you — from sharpening a single value proposition to standing up the full commercial engine.
Value Proposition
Sharpen what you sell, to whom, and why you win — the message that turns a demo into a deal.
- Positioning & differentiation
- Buyer & segment definition
- Economic & clinical value story
Sales Enablement
The playbooks, messaging, and tools that make a small commercial team punch well above its size.
- Sales playbooks & battlecards
- Messaging frameworks & pitch decks
- Qualification tools
Senior Stakeholder Engagement
Identify, map, and win the senior decision-makers — clinical, economic, and procurement — who control the buy.
- Account & org mapping
- Buyer persona profiles
- C-suite engagement plans
Sales Process & Management
Build, instrument, and run the commercial engine — so growth is a process, not a hope.
- Pipeline & forecasting discipline
- Commercial operating model
- First-hire & team structure
MG
Matt Green · Founder
Matt Green
A British commercial leader with global experience, based and working in the United States for over 15 years. Across more than 25 years in medical devices and health technology, Matt has built and led the commercial functions that take products to market — and the teams that scale them.
He advises founders and executive teams on commercial strategy and execution: value proposition, sales enablement, senior stakeholder engagement, and sales process and management. The perspective is that of a seasoned operator who has seen what works on both sides of the Atlantic — direct, commercially specific, and grounded in what closes deals.
A fractional model built around your stage
High-leverage advisory with bounded time — sharp strategic guidance plus the frameworks, drafts, and decisions that move you forward. Not a quota-carrying hire; a partner who makes your commercial calls sharper.
Fractional retainer
A bounded monthly commitment of senior commercial leadership — predictable, focused, and easy to scale up or down as you grow.
Built for early-stage
Calibrated for startups and scale-ups professionalizing their commercial engine — pragmatic and resource-aware, never enterprise bureaucracy.
Flexible for the raise
Open to advisory equity or a flexed cash component for pre-revenue companies preparing for their next round.
Let's pressure-test your commercial strategy.
Tell me where you are — first sales, a stalled pipeline, a market entry, or a raise on the horizon. I'll come ready with sharp questions and an honest read.
Matt@HealthTechConsulting.org ◷ Engagements
Request a strategy conversation
Matt Green